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Caroline Steane, of CSA Recruitment, is our agony aunt and available to answer |
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your questions about getting into, and getting on in, Market Research. More
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MR
Salaries and
Recruitment

It’s tempting fate, but we have to say it sometime. The MR jobs market is healthy again, and fair set to go on growing through 2004. After three fairly gloomy half years and a patchy start to 2003, the second half of 2003 saw a recovery in the number of vacancies at all levels, and this has been reinforced in the first two months of 2004.
Pay packets show a different story – the mean salary for most levels of vacancy saw a slight fall between June and December ’03.
Looking just at numbers of vacancies posted on MrWeb, the second half of 2003 is the not only the busiest ever for all job titles except IT and DP functions – it is comfortably ahead of any previous 6 month period. For example there were 267 vacancy ads for project managers in this period – 72 more than in the first half of the year and almost twice the number in any previous half year period – and the 415 ads for SREs represent by far the highest number of ads for any one job function in any 6 month period. Some of this is again down to an increased number of advertisers, but there has been a genuine recovery in the jobs market, as most of our recruitment consultancy advertisers confirm:
[ Continued under chart ]
[ MR Salaries
and Recruitment
continued
... ]
Most of the
levels have
seen a fall
in remuneration
over the last
6 months –
the main exception
is clientside
Research Managers,
whose pay
has maintained
its new level
after a steep
climb over
the previous
year. However,
mean salaries
fluctuate
quite a lot
if considered
in 6-monthly
slots and
it's more
sensible to
look for longer-term
trends. In
particular,
a comparison
with the second
half of 2000
– the same
period of
the year but
pre-slump
– is instructive.
This shows
that all salaries
from JRE to
‘Director
Plus’ have
increased,
but in two
categories
the increase
has been very
slight – RE
and SRE. SRE
salaries in
particular
have risen
by only 200
pounds in
three years
– about 0.7%,
while clientside
RMs and agency
ADs have seen
ten times
that increase.
This is more
interesting
when considered
alongside
one of Liz
Norman's comments:
‘there is
a particularly
critical shortage
of candidates
with around
three years
experience,
looking for
roles in research
agencies,
and this is
bound to drive
salaries in
the near future’.
SREs, often
the engine
room of agencies,
are more than
ever in demand
and their
remuneration
over the past
3 years has
not reflected
the shortage
of good candidates.
We predicted
6 months ago
that their
salaries would
increase fast
and if we
were a bit
premature
it’s true
that salaries
on SRE vacancies
have fallen
less than
those for
REs, PMs or
ADs since
July. In the
first two
months of
this year
173 SRE level
ads have appeared,
with a mean
salary of
£28,000 –
and there
are a growing
number of
ads posted
for SRE positions
at £30,000+.
For the coming
year, therefore,
we’ll happily
stick our
necks out
and suggest
that SRE salaries
will average
closer to
£29,000 than
the current
£27,500 –
and what’s
more that
agency side
positions
from Project
Manager up
to ‘Director
plus’ will
also show
a healthy
increase.
As for the
number of
positions
available,
that is unlikely
to stop growing
– it has already
risen from
1,045 in the
first half
of 2003 to
1,359 in the
second half,
all the more
striking since
it actually
fell in the
second half
of 2002. There
are a number
of specific
features of
the jobs market
at present
worth mentioning.
One is the
number of
high level,
very well
paid roles
for senior
personnel,
especially
where they
have business
development
experience.
This has been
noticeable
since the
winter of
2001-2 when
companies
put a premium
on directors
who could
help them
hang onto
business and
find more
in a time
of difficulty
– but it shows
signs of accelerating
rather than
tailing off
with the upturn
in the industry
– obviously
the remit
now is to
help make
the most of
good conditions.

Mean salaries
for UK Exec
positions
on MrWeb in
£ sterling

|
 |
| Base
(shown in
brackets for
each): all
jobs advertised
with salaries
or salary
ranges |
 |
|
|
1st
half 2001 |
2nd
half 2001 |
1st
half 2002 |
2nd
half 2002 |
1st
half 2003 |
2nd
half 2003 |
| Entry
level RE |
16,900
(51) |
17,700
(41) |
18,100
(38) |
19,500
(37) |
19,700
(48) |
18,600
(64) |
| RE
|
22,800
(235) |
22,600
(186) |
23,500
(163) |
22,800
(163) |
23,300
(249) |
22,500
(321) |
| SRE
|
27,400
(288) |
27,400
(217) |
28,400 (295)
|
28,100
(261) |
27,800
(335) |
27,500
(415) |
| Project
Mgr |
31,500
(98) |
29,400
(98) |
30,700
(143) |
31,800
(143) |
33,100
(195) |
31,600
(267) |
| Research
Mgr |
35,800
(158) |
34,900
(107) |
36,200
(165) |
34,600
(144) |
38,200
(150) |
38,600
(187) |
| AD
|
38,100
(136) |
37,100
(111) |
41,000
(148) |
39,700
(165) |
41,000
(187) |
39,800
(216) |
| Director
|
53,100
(56) |
56,800
(60) |
53,200
(87) |
56,200
(85) |
55,200
(148) |
55,500
(165) |

Mean
Salaries for
Field & IT/DP
Positions
(all levels
therefore
influenced
by seniority
of positions
posted)

|
| Field |
22,500
(68) |
23,300
(48) |
23900
(50) |
24,300
(40) |
24,200
(48) |
26,300
(83) |
| IT/DP |
27,900
(160) |
28,800
(88) |
25,400
(58) |
26,800
(54) |
26,800
(62) |
25,700
(68) |
|
| Salaries
shown do not
include benefits,
packages or
bonuses. Note
that mean
salaries are
for interest
only and do
not serve
as a guide
to what constitutes
good remuneration
for particular
levels of
seniority
– nor
do they take
account of
sector, working
conditions
etc ... Please
use with caution! |
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|
‘We currently have director roles with packages in excess of £85K’ says Garreth Ball of RP Cushing. He adds that ‘Candidates who have market research experience and can sell have become very sought after... many researchers enjoy the project element to their roles but those that have honed their sales skills are being rewarded handsomely. Both large and SME agencies have taken to this practice, and agencies are prepared to pay basics of up to £70k for a good business generator’.
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Note that as usual, the numbers represent only ads where salary or salary range
is stated, and not those where it is given as ‘negotiable’, ‘excellent’, ‘aae’
etc. however this should not impact figures significantly as the percentage of
ads stating no salary has not changed. |
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